At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
~ Under the direction of the Head of Genesis Marketing Communications, the CRM and Customer Analytics Manager will be responsible for the overall Prospect and Owner Communications Platform. Including the strategic development, management, implementation and performance of all related programs to ensure the delivery of key marketing objectives.
~ Oversee the CRM Marketing Budget and respective cost centers.
~ Oversee all CRM activities including handraiser, conquest/prospect, and owner communications through a variety of channels (mail, e-mail, web, social, mobile, etc).
~ Lead the strategic direction, management, & coordination with key partners including agency/IWA, Data providers, Genesis Finance, and internal HMA Departments ie; Sales/Incentives; clearly defining roles and responsibilities and ensuring that all programs are on strategy and deliver maximum ROI.
~ Manage the planning & development of next generation CRM business, from concept through completion.
~ Oversee the day-to-day CRM operations and reporting.
~ Oversee execution, propose and implement ongoing process improvement.
~ Construct and manage detailed project plans.
~ Establish and report comprehensive success metrics.
~ In-depth knowledge of CRM technologies, systems, and databases, including Siebel, email deployment tools, data cleansing/appends, and 360 degree view of the customer.
~ Act as the privacy and data compliance specialist and liaison for all groups working with Legal, providing guidance on collecting, storing, and using customer PII.
~ Responsible for the planning, allocation and tracking of the overall department budget cost centers, ensuring maximum ROI and overall expenditure remains in line with agreed budgets.
~ Collaborate and effectively communicate across all Genesis and HMA departments, executives, the wider HMA Marketing department, Regions and Vendors.
~ Maintain awareness of current and changing market trends, consumer attitudes and opinions.
~ Position requires ability to problem solve, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.
~ Manage work flow and the ability to work across departments, along with the wider HMA marketing teams.
~ Provide and approve strategies that all programs are executed against.
~ Resolve issues and communicate to management and business partners.
~ Manage activities and performance of agency and other service providers.
~ Must have a high school diploma
~ Bachelor’s degree preferred
~ Master’s degree a plus
~ Six to seven years of experience of which at least five years of directly related experience in CRM in the Luxury segment with a detailed understanding of the overall marketing function.
~ At least three years of experience within automotive industry desired.
Skill / Knowledge:
~ Understanding of the overall customer relationship building and management.
~ Ability to identify/quantify business opportunity as it applies to CRM technology, programs, and data.
~ Ability to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.
~ Strong analytical skills and mastery of analytical tools (e.g., Excel, Omniture, etc.).
~ Working knowledge of the Siebel CRM system
~ Ability to develop strong interpersonal relationships at a variety of levels; Executive, Managerial, Field Staff, subordinate and agency hierarchy of personnel.
~ Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.
~ Ability to create and present executive facing presentations and other materials.
~ Ability to work on multiple projects and set priorities.
~ Strong written and oral communication skills.
~ Strong Project Management Skills with attention to detail; master at multi-tasking.
~ Microsoft Word, Power Point and Excel.
~ Normal Office Duties.
~ Must be able to travel.
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
Hyundai Motor America, headquartered in Fountain Valley, CA is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. Designed in California, engineered in Michigan and manufactured in Alabama, more than half the vehicles we sell domestically are made right here in the United States.