Work Schedule: Monday-Friday 8:00 A.M.- 5:00 P.M., occasional nights and weekends as needed.
First Review Deadline: This position will remain open until filled. Applications will be reviewed beginning April 10, 2018.
The Public Affairs/Communications Specialist is a broad classification with three position skill levels. Positions in this classification have varying levels of responsibility for carrying out the communications, public affairs and/or marketing programs of the University. Incumbents at this level serve in a strategic role in developing communication, marketing and public affairs plans to support long-term objectives and to increase the visibility of the University. More specifically, incumbents will be supporting the operation of two successful campus media programs, Coyote Radio and Coyote Advertising.
Incumbents will be responsible for assisting with the daily operation of Coyote Radio & Advertising programs. They will provide creative direction, project management, and support for team members working on multimedia advertising campaigns in Coyote Advertising. They will provide program direction and support efforts in promotions, marketing, music, specialty shows, and production for Coyote Radio. Incumbents will have regular contact with University management and the media and may respond directly to requests from key internal and external stakeholders of the University. The work requires a comprehensive and in-depth knowledge of marketing and communication theory, advertising creative direction, college radio broadcasting, and strategic media planning and placement. The incumbent must have the ability to lead and manage teams of up to 25 student employees as well as multiple interns and volunteers, and media practicum class participants.
Assist with the daily operation of Coyote Radio & Advertising programs including (annually): over 200 CSUSB practicum students, 20-plus student employees, and approximately 25 interns/volunteers.
Help to support the Coyote Radio & Advertising facility/lab and maintain high-tech media equipment/software spanning across 10 rooms and 25 individual workstations--including a state of the art broadcast control room and audio/visual production studios.
Research, plan, execute, and evaluate strategic media campaigns ranging from the CSUSB department level projects to CSU-wide initiatives.
Provide strategic creative direction to a team of workers in a wide range of positions from graphic design and video production, to digital marketing and promotions.
Manage client project workflow for Coyote Advertising team in order to meet deadlines while ensuring excellence in creativity and execution.
Provide constructive feedback to student creative teams including students working in graphic design and video production.
Develop plans, strategies, and timelines for social media activities for a wide range of clients and social accounts.
Aid in the creation of visual artwork for campaigns that may include posters, flyers, emails, digital bulletins, and digital media content including but not limited to web and social media.
Review and approve communication materials that are designed, developed, and produced for various colleges, divisions and departments of the University for distribution through print, digital and broadcast channels.
Assist with the ongoing recruitment of new student employees and training of new team members.
Help to generate funding requests and acquisition from Instructionally Related Activities Board and media/advertising sales and services.
Assist with the management of a fiscal year budget in the range $100,000 to $200,000 for purchasing equipment, software, and supplies, and hiring personnel for both Coyote Radio & Advertising programs.
Maintain multiple ongoing corporate-community internships and broadcast syndication partnerships.
Help to negotiate paid media contracts with various internal and external constituencies.
Serve as a key media marketing and communication consultant for a variety of clients from on and off-campus.
Collaborate with the University Office of Strategic Communication on University branding initiatives and media buying ventures and ensure communication materials are in line with University goals, mission, and brand identity.
Develop concepts and write copy for a variety of posters, flyers, brochures, reports and University events and programs. Edit acquired content for style, grammar, and accuracy.
Write, research and produce copy for resource material including, but not limited to, print and web material, advertising, news and editorial.
Serve as a liaison to University departments, maintaining project flow and approval process.
Ensure that radio and advertising teams are meeting production schedules and deadlines.
Regularly assess the needs of the Coyote Radio and Advertising programs and implement necessary updates to the facility/equipment, workflow, and program policies and procedures.
Develop strategies and plans to maximize the impact of Coyote Radio and Advertising on student success and service to the University.
Contribute to the Universities vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
Other duties as assigned.
Knowledge and Abilities:
The successful candidate will be a multi-faceted leader, student mentor, creative content producer, communicator, relationship builder, and strategic thinker.
Strong interpersonal and organizational skills.
General computer literacy. Familiarity with both Macintosh and PC software. Familiarity with creative editing applications (i.e. Adobe CC) and/or radio broadcast software (i.e. NextGen) is a plus.
Strong project management skills and an ability to prioritize, juggle competing projects and communicate priorities effectively.
Ability to build and manage strong teams through ongoing mentorship and training.
Ability to balance multiple projects and work effectively under tight deadlines with attention to detail.
Must be able to understand and manage stakeholder expectations.
Demonstrate a high standard of integrity and ethics.
Demonstrated success in a team-oriented working environment.
Must be flexible, adaptable to change and willing to work on a wide range of projects as needs arise.
Able to think strategically and implement tactical initiatives in support of the University's strategy.
Must be a creative problem-solver.
Must be able to maintain professional relationships with many different constituencies within and outside the University.
Must be able to maintain a friendly attitude during challenging conditions.
Must be able and willing to take direction.
Ability to produce in a fast pace work environment.
Excellent interpersonal, written and oral communication skills.
Be willing to take advantage of professional development learning opportunities.
Be a self-starter completing assignments with minimal supervision.
Bachelor's degree or equivalent in communication, marketing, broadcasting or related field.
At least two years technical and professional experience at a radio station, advertising agency, and/or marketing agency.
Working knowledge of multimedia editing software including Adobe InDesign, Illustrator, Photoshop, Audition, and Premier Pro and/or Final Cut.
Ability to Operate camera equipment for photo and video shoots and provide post-production support that may include audio and video editing.
Possess a working knowledge of University organizational policies, rules, regulations, procurement, purchasing.
Ability to understand, appreciate, and articulate the mission and vision of the University.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.
This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
California State University, San Bernardino offers a challenging and innovative academic environment. The university seeks to provide a supportive and welcoming social and physical setting where students, faculty and staff feel they belong and can excel. The university provides students the opportunity to engage in the life of the campus, interact with others of diverse backgrounds and cultures, as well as participate in activities that encourage growth, curiosity and scholarly fulfillment. Through its branch campus in Palm Desert, the university mission extends to the Coachella Valley.