Email Production Specialist

This role is in our Diamond Bar, CA location and in-office daily

ORGANIZATION OVERVIEW         

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, builders, restylers, car clubs, race teams and more. From performance products for street and race applications to accessories for late-model automobiles and light-duty trucks, SEMA-member companies contribute to the vitality and strength of a $42-billion-a-year retail industry.

SEMA is a non-profit association which behaves like a business. Its mission is to help its individual and business membership base succeed and prosper. Its members are the producers and marketers of specialty automotive products for cars, trucks and SUVs.

SEMA helps its members make smarter business decisions; save money through group buying power; and network with key businesses in the industry. 

In addition to numerous member benefit programs, SEMA plays an active role in convening the industry through a variety of world class events. Each fall the SEMA Show is the industry’s largest (and in fact one of the world’s largest) trade shows, bringing together every segment of the automotive industry, from hot-rods and off-roads, to mobile electronics and collision repair. With more than 2,000 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. More information about this event is available at www.semashow.com.

Learn more about SEMA on its website at www.sema.org. 

Email Production Specialist

ROLES AND RESPONSIBILITIES

• Develop new and manage existing email production process for email deployments
• Prepare, send, and track effectiveness of targeted email marketing campaigns
• Maintain schedules for email marketing projects and editing of email materials
• Collaborate cross-functionally with stakeholders, Marketing team and Data team to plan and execute emails campaigns
• Ensure email messages are accurately constructed to adhere to industry best practices, and utilize responsive design
• Perform campaign set-up to include QA, tracking, execution, testing, and delivery
• Stay current with emerging internet technologies and new email tools and techniques and layouts for improving engagement and effectiveness of email campaigns
• Optimization of marketing performance through NB testing, personalization, creative, and dynamic content
• Ability to troubleshoot HTML and CSS email templates
• Review emails for accuracy to include open rates, conversion rates, mobile rendering, etc.
• Ensure CAN-SPAM and e-mail regulatory compliance.
• When requested by management, perform other duties and responsibilities as required

SKILLS AND KNOWLEDGE DESIRED

• 2+ years hands-on email marketing experience including HTML modification, segmentation, and reporting
• Proven ability to schedule targeting email programs to segmented leads using an enterprise marketing automation platform, like Salesforce Marketing Cloud
• Tactical, hands-on experience in high-volume email marketing environment
• Comfortable with HTML/CSS
• Experience coding for Outlook desktop and mobile environments
• Understanding of email principles and best practices (NB testing, dynamic content, campaign automation, etc.)
• Experience using testing tools such as Litmus or Email on Acid
• Knowledge of CAN-SPAM and email compliance
• Attention to detail in producing deliverables while understanding big-picture objectives and strategy
• Excellent time management skills with ability to prioritize and shift workload to meet deadlines and obtaining necessary approvals
• Excellent written and verbal communication skills with both internal and client contacts; ability to communicate effectively with both technical and non-technical individuals.
• BONUS SKILL: Ability to write complex functionality in a scripting language such as AMPscript/iTL
• BONUS SKILL: Familiarity with email marketing & marketing automation technology tools
• BONUS SKILL: Litmus Personalization experience

This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position.  While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary. 

Salary Range: This position's estimated annual base salary is $50,000.00 - $62,000.00. Actual base salary will be dependent on individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards.