Benefits:
401K (with matching)
Health Insurance
Paid time off
We are looking for a Content Creator who is detail-oriented, has great communication and organizational skills, and has a good work ethic to join our team. You must understand the importance of the emotional connection between the brand and the consumers by shaping a brand's story to different audiences. You will utilize digital and traditional marketing tools to construct marketing campaigns that will reinforce the core concepts of “brand as a business,” which increase brand awareness and loyalty and establish an emotional connection.
Social Media
Creating and publishing content on our social media platform to help generate sales, brand, and product awareness.
Analyze the performance of social content and optimize for future executions.
Organize and schedule content post 30 days in advance.
Represent our brand in a professional and personable way through comments and messages
Capture Media
Create product instruction videos.
Take product pictures.
Create Ads
Analyzing campaign results and making recommendations for future campaigns
Maintaining a user database to ensure optimal content delivery
Content Creation
Research automotive industry-related topics (combining online sources, interviews, and studies)
Write clear marketing copy to promote our products/services
Prepare well-structured drafts
Submit work to editors for input and approval
Conduct simple keyword research and use SEO guidelines to increase web traffic
Generate, edit, publish, and share daily content (original text, images, and video) that builds meaningful connections and encourages consumers to take action
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images, logo usage, and tone)
Constantly improve image quality using various editing methods
Maintain an in-depth understanding of best photographic practices and procedures
Collaborate with other departments (R&D, sales, etc)
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Skills
2 years experience with creating content
Strong content creation skills like photography, graphic design, info-graphic creation, ad creatives
Eye-catching portfolio
Excellent writing, editing (photo/video/text), presentation and communication skills
Proven professional or amateur photography experience
Experience doing research using multiple sources
Experience with photography and videography equipment
Experience with social media advertising
Demonstrable social networking experience and social analytics tools knowledge
Hands-on experience with Content Management Systems (e.g. WordPress)
Positive attitude, detail and customer oriented with good multitasking and organizational ability
General understanding of automotive fundamentals and equipment
Automotive enthusiasm
Competency in applying best photography practices and techniques
Proficient experience working with Photoshop, Premiere, MS Office and Google Suite software
HPS is a leading manufacturer specializing in aftermarket automotive products, industrial grade silicone hoses and fabrication components such as metal tubing and clamping products. HPS serves industries in automotive markets, fleet and commercial vehicles, agricultural and construction equipment, military vehicles, power generators, marine applications, and aerospace.